Saturday Insurance

Friendly, expert advice to help you get insurance right.

If you’re planning for the future, having the right insurance is more important than ever. Saturday delivers expert advice and personalized recommendations so you can cut through all the jargon and choose the insurance that’s best for you and your family.

What we offer

Select a product to learn more.

You're in Safe Hands

The most trusted insurers, all in one place.


Why Saturday

How are we different?

Built by experts

Saturday was founded by actuaries with 30 years of combined insurance experience. We know insurance inside and out, and make sure our products and insurers are all top notch.

Customer first

Saturday was created to give customers a better way to shop for insurance. That means simple and transparent products, no commissioned agents and great service from beginning-to-end.

Shop all top insurers

We make it easy for you to get quotes from all the top insurers. Shop with confidence knowing you’re getting a great price for your coverage and the best value for your money.

Real humans

You’re not cookie-cutter, so your insurance shouldn’t be either. We have real people standing by to answer your questions and help you find the perfect coverage for your needs and budget.


Saturday in the News.

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Top questions people ask about Saturday.

Saturday Insurance is a modern, independent insurance agency that was created to re-invent how you shop for insurance. Our mission is to help you build financial security by making insurance simple, transparent and affordable.

We were founded by Dennis Ho and Chris Cheng, two actuaries with over 30 years of insurance and risk management experience. We focus on helping you shop for the insurance products that matter most to your financial security - life insurance and disability insurance to protect your income while you’re working, and income annuities and long-term care insurance to protect your savings in retirement. You’ll have access to products from a curated group of the top insurers in the US, and you can shop online at your own pace without any salespeople bothering you. If you have questions at any time, our friendly, non-commissioned experts are available to help.

At Saturday, our goal isn’t just to help you submit an application – it’s to help you get covered. From selecting the right coverage to submitting an application to getting approved, you’ll have a dedicated contact to help you navigate the process and make sure you have a great experience from beginning-to-end.

Yes! We are licensed in all 50 states plus the District of Columbia.

In many cases, you’ll be able to get coverage with just a phone interview or online application. But because our goal is to get you coverage from the top insurers at the best price, some products might require a medical exam. If an exam is required, they are done by trained professionals at a time and place convenient for you and should take no more than 30 minutes.

Because you could be paying insurance premiums for several decades, we believe it’s worth completing an exam to lock in the best coverage and pricing, but if you prefer to not complete an exam, let us know and we’ll help you find coverage that doesn’t require one.

Insurance is heavily regulated, so any product offered by an insurer must be sold at the same price regardless of how it was purchased. That’s great news for customers like you, because it means whether you buy a policy through Saturday, another agency or directly from an insurer, the price is the same.

By purchasing through Saturday, you can shop online and get unbiased advice from our team of insurance experts. We don’t have any commissioned salespeople, so you’ll never be upsold, and we help you shop around so you’ll always get the best value for your money.


What our customers are saying.

Professional & personalized...
Couldn't believe the one-on-one attention to detail given to my if I was talking with...
– David
Excellent resource
Mr. Ho reached out right away, wanting to be of service. He listened patiently to my situation and...
– Verified Customer
I had clear and concise explanation for what the insurance was about and how it would help. Dennis...
– Thomas
6 months ago
Professional & personalized...
Couldn't believe the one-on-one attention to detail given to my if I was talking with...
– David

The Saturday Blog

Our most popular articles.

hiking couple sitting on rocks overlooking lake and mountains

As published in Kiplinger: Why people buy long-term care insurance

6 min read

Before you dig into costs, benefits and contingency plans, step back and look at the big picture. This decision is bigger than budgets and life-expectancy tables. It's about your family and your wishes for them as well as yourself. read more

Saturday Insurance Services, LLC (“Saturday” or “Saturday Insurance”) is a licensed, digital insurance advisor. All tools, quotes, and information provided by Saturday are for educational purposes only and based on the limited information, if any, provided by you. We urge you to consult with your financial and tax advisors before making any purchase decisions. All quotes and estimates are non-binding and are not to be construed as a guarantee you will be able to purchase insurance. Availability of insurance and final pricing is determined solely by our insurer partners and subject to their review and acceptance of a completed application. All product guarantees are subject to the claims-paying ability of your insurer.